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Release guides, brand stories & style tips — for India's sneaker community.
PUMA, RCB and Dhruv Kapoor Took Cricket to Milan Fashion Week. The Jackets Cost ₹49,999 to ₹61,999
Three reworked PUMA jackets with Royal Challengers Bengaluru motifs walked Dhruv Kapoor's Spring/Summer 2027 show in Milan on 23 September, the first IPL team ever on a fashion week runway. They are on PUMA India now at ₹49,999, ₹55,999 and ₹61,999, with no sneakers and no ₹4,000 fan jacket in sight. Here is what PUMA is actually doing.
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236 articles
Lisa Fronts Nike's Moon Shoe "Tough Red": A $437,500 Prototype Is Now a $105 Everyday Trainer
On 1 October Nike put BLACKPINK's Lisa in a red colour-blocked fit and a burgundy nylon Moon Shoe, the "Tough Red" (IX3952-600, $105). It is the first time Nike has handed the 1972 Bowerman prototype to a pop star instead of a runner. Here is why the campaign matters more than the colourway, and what the pair costs to land in India.
Nike's 2026 Halloween Sneakers: Air Jordan 5, Dunk Low "Shibuya" and KD 19 Compared
Three glow-in-the-dark Nikes land this October: the Air Jordan 5 "Halloween" on the 17th, the KD 19 "Halloween" on the 23rd, and a croc-skin Dunk Low "Shibuya Halloween" with eyes on its heel. Only one of them is worth importing to India. We pick.
Nike Kobe 10 Protro "5AM Flight" Drops 5 October: The Shoe Behind the 40-Foot Dive
The first Kobe 10 colourway ever made returns on 5 October as a Protro, with Cushlon 3.0 and a full-length Zoom Strobel replacing the 2015 Lunarlon setup. Blue Lagoon mesh, $200, style code IQ5339-400. Here is what changed, what it means for the pool-jump story, and what landing it in India will cost.
Nike Is Cutting Jordan Retros in 2027. Here Is What That Does to Prices in India
On the 1 October earnings call, Nike CEO Elliott Hill admitted the company has been "oversupplying" iconic retro product and promised fewer, smaller Jordan retro launches from 2027. For anyone buying Jordans in India, where the AJ1 High already lists at ₹16,995, that one sentence changes the math.
Air Jordan 1 Low OG "Last Dance at the Garden": MJ's 42-Point Night, Now ₹13,995 in India
Michael Jordan scored 42 at Madison Square Garden in a pair of 1985 Air Jordan 1s a full size too small. Jordan Brand has turned that night into a jacquard-floral AJ1 Low with gold hardware, and Limited Edt already has it up at ₹13,995 ahead of the September 26 global drop. Here is why the India price is the real story.
Pokémon x adidas Launched Today. Eight of Sixteen Pairs Are Already Below Retail on StockX. Here Is the Store List and the India Play.
The 30th anniversary collection went live on adidas.com, Foot Locker, SNIPES and Champs on 22 September, with boutiques following on the 24th. By launch evening StockX had the yellow Pikachu Superstar at $87 against $110 retail. Which pairs are holding, which are not, where the second wave lands, and why Puma quietly won the Pokémon shelf in India.
Nike G.T. Force: A True High-Top Basketball Shoe in 2026? Awa Fam Just Wore One.
Seattle Storm rookie Awa Fam, third pick in the 2026 WNBA Draft, played in an unreleased Nike G.T. Force on 18 September: a high-top with a moulded toe cap and zig-zag midsole that revives the Force name from the Air Force 1 era inside the Greater Than line. Case for, case against, and what it means for hoopers in India paying ₹54,000 for a GT Cut 4.
The Jordan Son of Mars Low Was a Joke in 2013. In All-Black "Black Cat", It Might Be the Smartest Jordan on Nike India.
Four Jordans stitched into one shoe, dropped for $140 in 2013 and laughed out of the room. Jordan Brand brought the Son of Mars Low back this year at $165, and the all-black "Black Cat" that landed on 21 September is selling in India at ₹17,999, below what an import would cost. Here is why the hybrid finally makes sense.
Air Jordan 16 "Black Pack" Drops October 3. The Shroud Is Back, and So Is the Argument.
Tumbled black leather, patent toe, removable shroud, NBHD-only. The Air Jordan 16 "Black Pack" lands October 3 at $245 alongside an ostrich AJ14 Low, with a snakeskin AJ15 and AJ17 Low following in November. What it is, what it lands at in India, and whether a 2001 shoe deserves this much money.
Mowalola Just Turned the Air Jordan 14 Into a Runway Piece
Nigerian designer Mowalola Ogunlesi reworked Tinker Hatfield's Ferrari-inspired AJ14 into a distressed, gold-flecked fashion object. It was unveiled at Paris Fashion Week and releases worldwide September 26.
Air Jordan 12 "Idols Become Rivals" Turns Ray Allen's Bucks PE Into Retail
Ray Allen idolised Michael Jordan, then spent his prime beating Jordan Brand-sponsored teams as a Milwaukee Buck. The Air Jordan 12 "Idols Become Rivals" turns that whole arc into a $215 retro.
Travis Scott Is Finally Touching the Air Jordan 1 "Chicago" — Here's What Leaked
Leaked images show Travis Scott's Air Jordan 1 Low reworking the most sacred colourway in sneaker history. No price, no date, no style code yet — but the internet already picked a side.
Nike Said X2 Was "Pitch, Street, Community." Three Months On, Which Part Actually Worked?
Four of the seven $210 Cryoshots now trade below retail, the Mercurial Vapor 17 Club sells for ₹5,695 on Flipkart, and the grassroots layer Nike led with is the one nobody has put a number on. A post-World Cup audit of Nike Football's biggest idea of 2026, and what it should mean for India.
Justin Bieber Wore Unreleased SKYLRK Matterdaddies at the World Cup Final. Then They Sold for $26,400.
A $140 futsal-inspired low-top nobody could buy, worn for eleven minutes at halftime of Spain v Argentina, then hammered at Christie's for $26,400 against a $4,000 estimate. Here is what the SKYLRK Matterdaddies "Latte" is, what the Ash and Smoke pairs cost on StockX, and what it lands at in India.
Onitsuka Tiger Is the Sneaker the World Is Queueing For. India Already Has It on the Shelf.
The Wall Street Journal photographed the Ginza queue. Asics posted a record half-year and its stock still fell 23 percent. The Mexico 66 everyone is flying to Tokyo for is listed at ₹11,000 on the official India site, and the Tokyo price advantage dies on 1 November.
The Adidas Tang Jacket Landed in India at ₹10,999 — Here's If It's Worth It
Adidas's Tang jacket went viral out of a Shanghai Fashion Week debut and a Lunar New Year drop that saw UK buyers paying $400 for proxy shipping. It landed on Adidas India's site September 3 for ₹10,999. Here's whether the hype survives the price tag.
Air Jordan 7 "Tennis Day" Is a Love Letter to Agassi, Not Jordan
Tinker Hatfield designed the Air Jordan 7 and Andre Agassi's Air Tech Challenge in the same decade. Nike's "Tennis Day" colourway, out September 9 for $215, finally makes that connection explicit — Jumpman tennis ball included.
Terror Squad x Nike Air Force 1 "University Red" — Fat Joe's Third Pair Finally Lands
Fat Joe first wore this Terror Squad Air Force 1 at the 2023 BET Awards. Three years and one delayed rollout later, it releases September 9 for $150 — and the story behind why Terror Squad pairs never come easy is half the reason to care.
Syn Zhuang Won the Jordan Design Studio. Here Is What Her Folding Air Jordan 1 Means
Eight designers in eight cities rebuilt the Air Jordan 1. A Beijing freelancer won with a suede collar that folds over the laces and flips the Swoosh. India was not on the map, and that is the part worth talking about.
New Balance 983 vs 1906R: Should Indian Buyers Wait for the New Silhouette?
New Balance just revealed the 983, its first all-new lifestyle silhouette in years, landing 1 October at $160 with Coco Gauff fronting it. The 1906R is on sale at VegNonVeg and Hustle Culture right now. We picked one.
COMME des GARÇONS Homme Plus x Air Jordan 11: $358, Two Colourways, Zero India Stockists
Rei Kawakubo's label gets the Air Jordan 11 High first and strips it back to patent leather and cowhide. It drops 5 September at Dover Street Market only, for $358. We ran the India customs maths and it is ugly.
Air Jordan 12 "Sumo" — Should Indian Buyers Import the Japan-Exclusive, or Wait?
The Air Jordan 12 "Sumo" only sells at atmos in Japan, tied to a Michael Jordan story most fans have never heard. We break down the real import cost for Indian buyers versus just waiting for a wider release.
Westside Gunn x Saucony Grid Jazz 9 "Awesome Gods" — No Two Pairs the Same, and That's the Whole Point
Westside Gunn just dropped his wildest Saucony collaboration yet — a $225 fur-and-pony-hair Grid Jazz 9 where literally no two pairs match. Here's the Griselda story behind it, and what it means for India.
AWAKE NY x Air Jordan 6 "Blueberry" — Angelo Baque's Boldest Jumpman Yet Drops This Week
Only 25,000 pairs of the Awake NY x Air Jordan 6 "Blueberry" exist worldwide, and none of them are officially coming to India. Here is what the shoe actually is, and what it costs to bring one home.
Professional Sneaker Restoration vs Doing It Yourself: What India's ₹300–₹6,000 Question Actually Comes Down To
A professional restoration in India can run anywhere from ₹300 to past ₹6,000 depending on what happened to your pair. Before you pay someone else to fix your shoes, here is what that price actually buys, and when it genuinely isn't worth it.
Swagger Hub Crossed a Million Orders. It Says Something About Where India's Sneaker Money Actually Goes.
Varun Kumar started Swagger Hub in 2017, back when finding an authentic pair in India meant knowing someone who knew someone. Nine years and a reported one million orders later, the bet on curation over creation has quietly paid off.
Reebok Question 96/26: Allen Iverson's Shoe Comes Back as a 3D-Printed One-Piece
Reebok just handed the Question to Zellerfeld and got back a one-piece, 3D-printed slip-on with no laces and no factory line. It drops today at $170, and it might be the first genuinely new thing to happen to a 30-year-old silhouette.
SLAM x Nike Zoom Hyperflight "Safety Orange": A Basketball Magazine Built Its Own Sneaker Line
SLAM's first-ever Nike footwear partnership isn't one shoe with a logo slapped on — it's a four-pair collection, and the Zoom Hyperflight is the one actual hoopers should chase. Jason Williams debuted it at Rucker Park during SLAM's own Summer Classic tournament. It sold out almost immediately.
VandyThePink x ASICS GEL-KAYANO 12.1 "Ice Cream Pack": Vanilla, Chocolate & the India Price Gap
VandyThePink's second dessert-themed ASICS collab drops August 8 — Vanilla goes wide, Chocolate stays exclusive to the brand's own channels, both at $250. There's a chocolate cone illustrated on the actual footbed. This one's built on ASICS's real stability workhorse, not a dead retro runner in a costume.
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