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onitsuka-tigerasics
Onitsuka Tiger Is the Sneaker the World Is Queueing For. India Already Has It on the Shelf.
The Wall Street Journal photographed the Ginza queue. Asics posted a record half-year and its stock still fell 23 percent. The Mexico 66 everyone is flying to Tokyo for is listed at ₹11,000 on the official India site, and the Tokyo price advantage dies on 1 November.
10 Sept 2026·6 min read
onitsuka-tigerindustry
Onitsuka Tiger Breaks Free from ASICS — The Luxury Bet That Could Change Everything
On June 10, 2026, ASICS confirmed that Onitsuka Tiger is spinning off into OT Group Corp., a fully independent luxury entity effective January 1, 2027. This is not a brand refresh. It's a structural bet on competing with Golden Goose and MM6 Maison Margiela at the $400-700 price tier — and it has direct implications for India.
18 Jun 2026·6 min read
