skecherscricket
Skechers Just Built a Cricket Shoe Roster to Rival Puma's Kohli Playbook
Skechers quietly signed Bumrah, Siraj, Ishan Kishan, and Yastika Bhatia, then shipped an 11-spike performance cricket shoe launched in India before the UK. We compare that playbook against Puma's decade of Kohli-built brand equity.
26 Jul 2026·6 min read
IndiaNew-Release
Virat Kohli's one8 Seam XVIII Sells Out in Minutes: India's Sneaker Launch of 2026
On June 21, 2026, one8 held its Global Premiere at Yashobhoomi, New Delhi — and the Seam XVIII Signature, priced at exactly ₹9,230 to match Kohli's Test run tally, had already sold out days earlier. India's homegrown sneaker moment is here.
21 Jun 2026·5 min read
