Crocs x KL Rahul "Feel It All": Inside Crocs' Festive Push in Its New Tier 1 Market, India
KL Rahul is fronting Crocs' festive campaign in India, and the business behind it is bigger than the ad. Crocs now calls India a tier 1 market, makes shoes in five Indian factories and reports results on 29 October. Here is what the festive capsule costs and what is worth buying.
PUMA, RCB and Dhruv Kapoor Took Cricket to Milan Fashion Week. The Jackets Cost ₹49,999 to ₹61,999
Three reworked PUMA jackets with Royal Challengers Bengaluru motifs walked Dhruv Kapoor's Spring/Summer 2027 show in Milan on 23 September, the first IPL team ever on a fashion week runway. They are on PUMA India now at ₹49,999, ₹55,999 and ₹61,999, with no sneakers and no ₹4,000 fan jacket in sight. Here is what PUMA is actually doing.
Skechers Just Built a Cricket Shoe Roster to Rival Puma's Kohli Playbook
Skechers quietly signed Bumrah, Siraj, Ishan Kishan, and Yastika Bhatia, then shipped an 11-spike performance cricket shoe launched in India before the UK. We compare that playbook against Puma's decade of Kohli-built brand equity.
Virat Kohli's one8 Seam XVIII Sells Out in Minutes: India's Sneaker Launch of 2026
On June 21, 2026, one8 held its Global Premiere at Yashobhoomi, New Delhi — and the Seam XVIII Signature, priced at exactly ₹9,230 to match Kohli's Test run tally, had already sold out days earlier. India's homegrown sneaker moment is here.
