PUMA, RCB and Dhruv Kapoor Took Cricket to Milan Fashion Week. The Jackets Cost ₹49,999 to ₹61,999
Three reworked PUMA jackets with Royal Challengers Bengaluru motifs walked Dhruv Kapoor's Spring/Summer 2027 show in Milan on 23 September, the first IPL team ever on a fashion week runway. They are on PUMA India now at ₹49,999, ₹55,999 and ₹61,999, with no sneakers and no ₹4,000 fan jacket in sight. Here is what PUMA is actually doing.
Skechers Just Built a Cricket Shoe Roster to Rival Puma's Kohli Playbook
Skechers quietly signed Bumrah, Siraj, Ishan Kishan, and Yastika Bhatia, then shipped an 11-spike performance cricket shoe launched in India before the UK. We compare that playbook against Puma's decade of Kohli-built brand equity.
Virat Kohli's one8 Seam XVIII Sells Out in Minutes: India's Sneaker Launch of 2026
On June 21, 2026, one8 held its Global Premiere at Yashobhoomi, New Delhi — and the Seam XVIII Signature, priced at exactly ₹9,230 to match Kohli's Test run tally, had already sold out days earlier. India's homegrown sneaker moment is here.
