HIDDEN.NY x ASICS Gel-Kinetic 2.0: When a Moodboard Becomes a Shoe
HIDDEN.NY's fourth ASICS collaboration arrives as the Gel-Kinetic 2.0 — a $270 walking shoe inspired by vintage computing hardware, built for intentional movement. Here's the design story and how to get it in India.
Onitsuka Tiger Breaks Free from ASICS — The Luxury Bet That Could Change Everything
On June 10, 2026, ASICS confirmed that Onitsuka Tiger is spinning off into OT Group Corp., a fully independent luxury entity effective January 1, 2027. This is not a brand refresh. It's a structural bet on competing with Golden Goose and MM6 Maison Margiela at the $400-700 price tier — and it has direct implications for India.
ASICS Made a Farewell Shoe for the Man Who Designed the GEL-Lyte III
Shigeyuki Mitsui designed the GEL-Lyte III in 1990 and retired from ASICS in 2026. The Remastered tribute — style code 1203B185-800, retailing at $160 — puts his name on the split tongue he invented, dresses it in coral for a 35-year anniversary, and quietly drops as one of the best design stories in sneakers this year.
Why ASICS is Quietly Becoming the Sneakerhead's Favourite Brand
While everyone watched Nike and Adidas, ASICS built a cult following with collaborations and quality.
