gully-labsthums-up
Thums Up x Gully Labs: A ₹5,000 Hand-Lasted Sneaker You Cannot Buy, Only Win
Coca-Cola India put its cola on a Delhi-made sneaker and then refused to sell it. The Thums Up x Gully Labs Number 001, in Toofani Blue and Thunder White with a detachable metal bottle-cap charm, is a redemption-only pair: 20 winners a day on a swipe game until 3 November. Here is what it is, how to get one, and why the mechanic is smarter than the shoe.
5 Oct 2026·7 min read
india-sneakershomegrown-brands
Gully Labs Got Deepinder Goyal's Attention. Here's Why That's a Big Deal.
Zomato founder Deepinder Goyal backed Gully Labs — a sneaker brand from Noida — with ₹8.7 crore in seed funding. Meanwhile Comet is doing ₹5 crore a month. India's homegrown sneaker brands are no longer a project. They're a market.
24 May 2026·4 min read
