PUMA India After Kohli: Why the Bet on Riyan Parag and Nitish Kumar Reddy Is Bigger Than It Looks
When Virat Kohli walked away from PUMA in April 2025, India's largest sportswear brand didn't find a single replacement — they signed six. Riyan Parag, Nitish Kumar Reddy, Harmanpreet Kaur, and more. Here's why PUMA India's multi-ambassador strategy might be smarter than finding another Kohli.
Why Virat Kohli Walked Away from Rs 300 Crore and Bet on Himself Instead
PUMA offered Virat Kohli a Rs 300 crore renewal in 2025. He walked away and invested Rs 40 crore of his own money into Agilitas Sports instead — a Bengaluru startup that owns India's largest sports footwear factory and is run by the man who built PUMA India into a Rs 3,900 crore business. Here's the story behind the bet.
WNBA Sneaker Boom 2026 — Five Signatures, Four Years, One Revolution
After an 11-year drought, the WNBA now has five active signature shoe lines in 2026 — the fastest expansion in women's basketball footwear history. Here's the full story of A'ja Wilson, Sabrina Ionescu, Breanna Stewart, Angel Reese, and Caitlin Clark.
A$AP Rocky x PUMA Mostro 3.D Mule — A $250 3D-Printed Statement That Drops Today
A$AP Rocky and PUMA just dropped the Mostro 3.D Mule — a $250 open-back mule built with 3D-printing technology in two bold colorways. Here is everything you need to know about today's release.
The Sneakerina Trend Has India Obsessed — Here's What It Is & How to Wear It
Google searches for "sneakerina" are up 21,080% in 2026. The ballet-sneaker hybrid is the season's most talked-about silhouette — here's what it is, who's wearing it, and how to style it with Indian outfits.
Puma in India — The Underrated Brand That Deserves More Love
Puma is one of the biggest sportswear brands globally but often overlooked by Indian sneakerheads. That needs to change.
