Street Fighter x PUMA Suede: Ryu, Ken and Chun-Li Land a Week Before the Film Hits India
PUMA dropped three Street Fighter Suedes on 9 October 2026 at $120 each, seven days before the live-action film opens in India with Vidyut Jammwal as Dhalsim. None of them are on PUMA India yet. We ran the import math and picked the one worth chasing.
PUMA, RCB and Dhruv Kapoor Took Cricket to Milan Fashion Week. The Jackets Cost ₹49,999 to ₹61,999
Three reworked PUMA jackets with Royal Challengers Bengaluru motifs walked Dhruv Kapoor's Spring/Summer 2027 show in Milan on 23 September, the first IPL team ever on a fashion week runway. They are on PUMA India now at ₹49,999, ₹55,999 and ₹61,999, with no sneakers and no ₹4,000 fan jacket in sight. Here is what PUMA is actually doing.
Puma Speedcat vs the Chunky Sneaker: Why Flat Just Won 2026
A racing shoe from 1999 designed for Formula 1 drivers is now the shape every stylist is pointing at in 2026. The Puma Speedcat is leading a full retreat from chunky soles — here is why, and whether it actually works for Indian streets.
China's ANTA Just Bought Into Puma — Here's What It Means for the 440 Puma Stores in India
ANTA Sports is buying a 29.06% stake in Puma SE, and India's Competition Commission just cleared the deal. Here's what the ownership shift could mean for Puma's 440+ stores and ₹3,348 crore India business.
Skechers Just Built a Cricket Shoe Roster to Rival Puma's Kohli Playbook
Skechers quietly signed Bumrah, Siraj, Ishan Kishan, and Yastika Bhatia, then shipped an 11-spike performance cricket shoe launched in India before the UK. We compare that playbook against Puma's decade of Kohli-built brand equity.
PUMA India After Kohli: Why the Bet on Riyan Parag and Nitish Kumar Reddy Is Bigger Than It Looks
When Virat Kohli walked away from PUMA in April 2025, India's largest sportswear brand didn't find a single replacement — they signed six. Riyan Parag, Nitish Kumar Reddy, Harmanpreet Kaur, and more. Here's why PUMA India's multi-ambassador strategy might be smarter than finding another Kohli.
Why Virat Kohli Walked Away from Rs 300 Crore and Bet on Himself Instead
PUMA offered Virat Kohli a Rs 300 crore renewal in 2025. He walked away and invested Rs 40 crore of his own money into Agilitas Sports instead — a Bengaluru startup that owns India's largest sports footwear factory and is run by the man who built PUMA India into a Rs 3,900 crore business. Here's the story behind the bet.
WNBA Sneaker Boom 2026 — Five Signatures, Four Years, One Revolution
After an 11-year drought, the WNBA now has five active signature shoe lines in 2026 — the fastest expansion in women's basketball footwear history. Here's the full story of A'ja Wilson, Sabrina Ionescu, Breanna Stewart, Angel Reese, and Caitlin Clark.
A$AP Rocky x PUMA Mostro 3.D Mule — A $250 3D-Printed Statement That Drops Today
A$AP Rocky and PUMA just dropped the Mostro 3.D Mule — a $250 open-back mule built with 3D-printing technology in two bold colorways. Here is everything you need to know about today's release.
The Sneakerina Trend Has India Obsessed — Here's What It Is & How to Wear It
Google searches for "sneakerina" are up 21,080% in 2026. The ballet-sneaker hybrid is the season's most talked-about silhouette — here's what it is, who's wearing it, and how to style it with Indian outfits.
Puma in India — The Underrated Brand That Deserves More Love
Puma is one of the biggest sportswear brands globally but often overlooked by Indian sneakerheads. That needs to change.
