India Just Gave Sneaker Importers an Extra Year Before BIS Certification Kicks In
India's DPIIT quietly extended its footwear BIS certification deadline from July 2026 to July 2027, and added a 4,500-pair R&D sample allowance for manufacturers. Here's what the QCO amendment actually means for imported sneaker stock in India.
China's ANTA Just Bought Into Puma — Here's What It Means for the 440 Puma Stores in India
ANTA Sports is buying a 29.06% stake in Puma SE, and India's Competition Commission just cleared the deal. Here's what the ownership shift could mean for Puma's 440+ stores and ₹3,348 crore India business.
Adidas Is Building a ₹1,700 Crore Factory in Tamil Nadu — Here's What It Actually Means
On July 10, Tamil Nadu's Chief Minister broke ground on a ₹1,700 crore Adidas plant in Karur — 40 million pairs a year, 13,500 jobs, and a direct response to US tariffs hammering Vietnam. Here's why it probably won't make your Adidas cheaper anyway.
What Makes a Sneaker "Limited Edition"? The Business Behind Hype
Why are some sneakers limited? Is it real scarcity or manufactured hype? Let us break down the business.
