Nike's Bengaluru Campus: Does It Change Anything for Indian Sneakerheads?
On 1 October Nike announced a new campus in Bengaluru, on the same day it reported falling revenue and a plan to cut roles. We argue both sides of what it means for Indian buyers. Short version: it is an engine room, not a shop window, at least until 2028.
Nike Is Cutting Jordan Retros in 2027. Here Is What That Does to Prices in India
On the 1 October earnings call, Nike CEO Elliott Hill admitted the company has been "oversupplying" iconic retro product and promised fewer, smaller Jordan retro launches from 2027. For anyone buying Jordans in India, where the AJ1 High already lists at ₹16,995, that one sentence changes the math.
Onitsuka Tiger Is the Sneaker the World Is Queueing For. India Already Has It on the Shelf.
The Wall Street Journal photographed the Ginza queue. Asics posted a record half-year and its stock still fell 23 percent. The Mexico 66 everyone is flying to Tokyo for is listed at ₹11,000 on the official India site, and the Tokyo price advantage dies on 1 November.
India Just Gave Sneaker Importers an Extra Year Before BIS Certification Kicks In
India's DPIIT quietly extended its footwear BIS certification deadline from July 2026 to July 2027, and added a 4,500-pair R&D sample allowance for manufacturers. Here's what the QCO amendment actually means for imported sneaker stock in India.
China's ANTA Just Bought Into Puma — Here's What It Means for the 440 Puma Stores in India
ANTA Sports is buying a 29.06% stake in Puma SE, and India's Competition Commission just cleared the deal. Here's what the ownership shift could mean for Puma's 440+ stores and ₹3,348 crore India business.
Adidas Is Building a ₹1,700 Crore Factory in Tamil Nadu — Here's What It Actually Means
On July 10, Tamil Nadu's Chief Minister broke ground on a ₹1,700 crore Adidas plant in Karur — 40 million pairs a year, 13,500 jobs, and a direct response to US tariffs hammering Vietnam. Here's why it probably won't make your Adidas cheaper anyway.
What Makes a Sneaker "Limited Edition"? The Business Behind Hype
Why are some sneakers limited? Is it real scarcity or manufactured hype? Let us break down the business.
