made-in-indiatamil-nadu
Adidas Is Building a ₹1,700 Crore Factory in Tamil Nadu — Here's What It Actually Means
On July 10, Tamil Nadu's Chief Minister broke ground on a ₹1,700 crore Adidas plant in Karur — 40 million pairs a year, 13,500 jobs, and a direct response to US tariffs hammering Vietnam. Here's why it probably won't make your Adidas cheaper anyway.
12 Jul 2026·5 min read
industryhype
What Makes a Sneaker "Limited Edition"? The Business Behind Hype
Why are some sneakers limited? Is it real scarcity or manufactured hype? Let us break down the business.
20 Mar 2026·2 min read
