Skechers Just Built a Cricket Shoe Roster to Rival Puma's Kohli Playbook
Skechers quietly signed Bumrah, Siraj, Ishan Kishan, and Yastika Bhatia, then shipped an 11-spike performance cricket shoe launched in India before the UK. We compare that playbook against Puma's decade of Kohli-built brand equity.
PUMA India After Kohli: Why the Bet on Riyan Parag and Nitish Kumar Reddy Is Bigger Than It Looks
When Virat Kohli walked away from PUMA in April 2025, India's largest sportswear brand didn't find a single replacement — they signed six. Riyan Parag, Nitish Kumar Reddy, Harmanpreet Kaur, and more. Here's why PUMA India's multi-ambassador strategy might be smarter than finding another Kohli.
Why Virat Kohli Walked Away from Rs 300 Crore and Bet on Himself Instead
PUMA offered Virat Kohli a Rs 300 crore renewal in 2025. He walked away and invested Rs 40 crore of his own money into Agilitas Sports instead — a Bengaluru startup that owns India's largest sports footwear factory and is run by the man who built PUMA India into a Rs 3,900 crore business. Here's the story behind the bet.
One8 vs HRX: The Battle for India's Celebrity Sportswear Crown
Hrithik Roshan's HRX hit Rs 200 crore annual revenue in 13 years on Myntra. Virat Kohli's One8 just relaunched with ownership of its own manufacturing factory and Rs 600 crore in institutional backing. India's celebrity sportswear market has a real head-to-head now — here's how it actually stacks up.
One8 Global Premiere: How Virat Kohli Turned a Sneaker Drop Into India's Biggest Brand Night of 2026
On June 21, 2026, the entry pass for Virat Kohli's One8 Global Premiere at Yashobhoomi Delhi was a pair of sneakers — India's first fandom-led access commerce drop, sold out on District by Zomato within minutes. Karan Aujla performed. One8 had arrived as an independent brand, and Indian sneaker culture took note.
Virat Kohli's one8 Seam XVIII Sells Out in Minutes: India's Sneaker Launch of 2026
On June 21, 2026, one8 held its Global Premiere at Yashobhoomi, New Delhi — and the Seam XVIII Signature, priced at exactly ₹9,230 to match Kohli's Test run tally, had already sold out days earlier. India's homegrown sneaker moment is here.
