Adidas Is Building a ₹1,700 Crore Factory in Tamil Nadu — Here's What It Actually Means
On July 10, Tamil Nadu's Chief Minister broke ground on a ₹1,700 crore Adidas plant in Karur — 40 million pairs a year, 13,500 jobs, and a direct response to US tariffs hammering Vietnam. Here's why it probably won't make your Adidas cheaper anyway.
Onitsuka Tiger Breaks Free from ASICS — The Luxury Bet That Could Change Everything
On June 10, 2026, ASICS confirmed that Onitsuka Tiger is spinning off into OT Group Corp., a fully independent luxury entity effective January 1, 2027. This is not a brand refresh. It's a structural bet on competing with Golden Goose and MM6 Maison Margiela at the $400-700 price tier — and it has direct implications for India.
Adidas Wants to Repeat the Boost Miracle. The Hyperboost Euphoria Is Their Best Shot Yet.
Every major footwear brand has tried to manufacture the next Boost. None have. Now adidas is attempting it with the Hyperboost Euphoria — a Fall 2026 lifestyle sneaker built on Hyperboost Pro foam at $170, with Rayan Cherki on feet and a performance-first rollout strategy. Here's the case for and against.
What Nike's 1,400 Layoffs Actually Mean for Indian Sneakerheads
Nike cut 1,400 employees in May 2026 — and reports say up to 90% of the teams running SNKRS launches were among them. For Indian sneakerheads who depend on SNKRS IN for limited drops, this is worth paying attention to.
What Makes a Sneaker "Limited Edition"? The Business Behind Hype
Why are some sneakers limited? Is it real scarcity or manufactured hype? Let us break down the business.
How the Sneaker Resale Market is Changing — From Hustle to Proper Business
Sneaker resale was a hustle. Now it is a proper industry with platforms, authentication, and real money.
Sustainable Sneakers — Can the Shoe Industry Go Green?
The sneaker industry produces billions of shoes yearly. Some brands are trying to change that. Here is where we stand.
The D2C Footwear Revolution in India — Why Brands Are Skipping Retail Stores
Direct-to-consumer shoe brands are booming in India. Lower prices, better quality — here is why.
New Startups Disrupting the Footwear Industry in India — 2025
From D2C sneaker brands to sustainable footwear startups, new players are changing how India buys shoes.
