Nike Air Max 98

About

The Nike Air Max 98 debuted in 1998 and quickly earned iconic status through its bold Gundam colourway — a striking combination of white, obsidian, game royal, university red, and metallic silver that drew comparisons to the classic Japanese anime mech franchise. Part of Nike's celebrated late-1990s Air Max lineage, the Air Max 98 arrived in the same era as the Air Max 97 and Air Max Plus, cementing Nike's dominance in visible-Air lifestyle and running footwear. The silhouette sat quietly in Nike's archives for years before its 20th anniversary in 2018 brought a major celebration, with Nike restoring the shoe in its original 1998 form. The anniversary campaign reissued the Gundam colourway — style code 640744-100, retailing at $160 USD — alongside new makeups including a red and white pair and a cream and white version. The 2018 retro confirmed the Air Max 98 as a bona fide collector's staple and demonstrated the enduring cultural appetite for 1990s Air Max silhouettes.