pumapuma-india
China's ANTA Just Bought Into Puma — Here's What It Means for the 440 Puma Stores in India
ANTA Sports is buying a 29.06% stake in Puma SE, and India's Competition Commission just cleared the deal. Here's what the ownership shift could mean for Puma's 440+ stores and ₹3,348 crore India business.
26 Jul 2026·5 min read
skecherscricket
Skechers Just Built a Cricket Shoe Roster to Rival Puma's Kohli Playbook
Skechers quietly signed Bumrah, Siraj, Ishan Kishan, and Yastika Bhatia, then shipped an 11-spike performance cricket shoe launched in India before the UK. We compare that playbook against Puma's decade of Kohli-built brand equity.
26 Jul 2026·6 min read
pumavirat-kohli
PUMA India After Kohli: Why the Bet on Riyan Parag and Nitish Kumar Reddy Is Bigger Than It Looks
When Virat Kohli walked away from PUMA in April 2025, India's largest sportswear brand didn't find a single replacement — they signed six. Riyan Parag, Nitish Kumar Reddy, Harmanpreet Kaur, and more. Here's why PUMA India's multi-ambassador strategy might be smarter than finding another Kohli.
24 Jun 2026·6 min read
