Reebok Bet Its Comeback on Karol G — But India's Reebok Isn't Even Run by the Same Company
Reebok relaunched its Classics line in Garment Leather with Karol G as global ambassador. But Reebok in India is run under a separate license by Aditya Birla Fashion and Retail — so what does a global campaign win actually mean for Indian shelves?
Skechers Just Built a Cricket Shoe Roster to Rival Puma's Kohli Playbook
Skechers quietly signed Bumrah, Siraj, Ishan Kishan, and Yastika Bhatia, then shipped an 11-spike performance cricket shoe launched in India before the UK. We compare that playbook against Puma's decade of Kohli-built brand equity.
One8 vs HRX: The Battle for India's Celebrity Sportswear Crown
Hrithik Roshan's HRX hit Rs 200 crore annual revenue in 13 years on Myntra. Virat Kohli's One8 just relaunched with ownership of its own manufacturing factory and Rs 600 crore in institutional backing. India's celebrity sportswear market has a real head-to-head now — here's how it actually stacks up.
