Jordan Why Not Zer0.1

About

Russell Westbrook's first signature shoe with Jordan Brand, the Why Not Zer0.1 launched January 15, 2018 with the limited 'Mirror Image' colorway at a retail price of , ahead of a wider release. The name and design center on Westbrook's personal 'Why Not?' philosophy, a mantra reminding him to push boundaries and question the status quo, printed directly onto the tongue of every pair. The mesh upper conceals its own lacing system beneath a pronounced heel counter referencing the Air Jordan XV, while a lace toggle inspired by the Air Jordan V allows quick lockdown. A full-length Zoom Air unit paired with compression-molded pylon foam delivered cushioning built for Westbrook's explosive, high-usage style of play. The 'Mirror Image' launch colorway used cutout imagery on each shoe to depict both Michael Jordan and Westbrook, drawing a direct line between Jordan Brand's history and Westbrook's role carrying it forward as the label's next marquee on-court signature athlete. A 'Triple White' colorway followed in May 2018. The shoe became the foundation of Westbrook's ongoing Why Not Zer0 line, which has continued with new numbered releases each season since.