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made-in-indiatamil-nadu
Adidas Is Building a ₹1,700 Crore Factory in Tamil Nadu — Here's What It Actually Means
On July 10, Tamil Nadu's Chief Minister broke ground on a ₹1,700 crore Adidas plant in Karur — 40 million pairs a year, 13,500 jobs, and a direct response to US tariffs hammering Vietnam. Here's why it probably won't make your Adidas cheaper anyway.
12 Jul 2026·5 min read

india-sneakershomegrown-brands
Gully Labs Got Deepinder Goyal's Attention. Here's Why That's a Big Deal.
Zomato founder Deepinder Goyal backed Gully Labs — a sneaker brand from Noida — with ₹8.7 crore in seed funding. Meanwhile Comet is doing ₹5 crore a month. India's homegrown sneaker brands are no longer a project. They're a market.
24 May 2026·4 min read
