
sneaker-import-indiaindustry
India Just Gave Sneaker Importers an Extra Year Before BIS Certification Kicks In
India's DPIIT quietly extended its footwear BIS certification deadline from July 2026 to July 2027, and added a 4,500-pair R&D sample allowance for manufacturers. Here's what the QCO amendment actually means for imported sneaker stock in India.
30 Jul 2026·5 min read

pumapuma-india
China's ANTA Just Bought Into Puma — Here's What It Means for the 440 Puma Stores in India
ANTA Sports is buying a 29.06% stake in Puma SE, and India's Competition Commission just cleared the deal. Here's what the ownership shift could mean for Puma's 440+ stores and ₹3,348 crore India business.
26 Jul 2026·5 min read
resaleindustry
How the Sneaker Resale Market is Changing — From Hustle to Proper Business
Sneaker resale was a hustle. Now it is a proper industry with platforms, authentication, and real money.
20 Mar 2026·2 min read

resaleindia
The Resale Sneaker Market in India — Is It Worth Buying or Selling?
The Indian sneaker resale market is growing fast. Here is everything you need to know about buying and selling.
20 Mar 2026·3 min read
