Swagger Hub Crossed a Million Orders. It Says Something About Where India's Sneaker Money Actually Goes.
Varun Kumar started Swagger Hub in 2017, back when finding an authentic pair in India meant knowing someone who knew someone. Nine years and a reported one million orders later, the bet on curation over creation has quietly paid off.
Yoho's Blinc Hands-Free Sneakers Are Betting India Will Pay to Skip Laces Forever
Yoho's Blinc sneakers ditch laces entirely with a spring-loaded heel mechanism, and the bet is paying off — the brand just raised fresh funding to push the idea into 2,500 stores. Here's how the tech actually works, and whether ₹2,899 is worth it.
India's Best Homegrown Sneaker Brands of 2026 — The New Wave
Indian sneaker brands are no longer just competing locally — they're gaining real traction. Here are the homegrown labels worth knowing in 2026, and what makes each one different.
The D2C Footwear Revolution in India — Why Brands Are Skipping Retail Stores
Direct-to-consumer shoe brands are booming in India. Lower prices, better quality — here is why.
New Startups Disrupting the Footwear Industry in India — 2025
From D2C sneaker brands to sustainable footwear startups, new players are changing how India buys shoes.
