Reebok Bet Its Comeback on Karol G — But India's Reebok Isn't Even Run by the Same Company
Reebok relaunched its Classics line in Garment Leather with Karol G as global ambassador. But Reebok in India is run under a separate license by Aditya Birla Fashion and Retail — so what does a global campaign win actually mean for Indian shelves?
China's ANTA Just Bought Into Puma — Here's What It Means for the 440 Puma Stores in India
ANTA Sports is buying a 29.06% stake in Puma SE, and India's Competition Commission just cleared the deal. Here's what the ownership shift could mean for Puma's 440+ stores and ₹3,348 crore India business.
Onitsuka Tiger Breaks Free from ASICS — The Luxury Bet That Could Change Everything
On June 10, 2026, ASICS confirmed that Onitsuka Tiger is spinning off into OT Group Corp., a fully independent luxury entity effective January 1, 2027. This is not a brand refresh. It's a structural bet on competing with Golden Goose and MM6 Maison Margiela at the $400-700 price tier — and it has direct implications for India.
