Twenty-five thousand pairs. That is the entire global supply of the Awake NY x Air Jordan 6 "Blueberry," and not one of them is landing at an authorised Indian retailer. Nike SNKRS and select Jordan Brand doors get their share on August 29, 2026, but SNKRS Web already stopped serving India earlier this year, so the only route in runs through resellers, forwarding addresses, and a customs bill nobody enjoys reading.
This is Angelo Baque's third swing at a mainline Jumpman collaboration, after the 2024 Air Ship and last year's Air Jordan 5, and it is the one that finally feels like Awake NY rather than Jordan Brand wearing an Awake NY hangtag. Baque built his name as Supreme's creative director before starting Awake NY as a small New York label obsessed with the city's own texture — bodega awnings, subway tile, the specific navy of an NYPD jacket. That palette shows up directly on this shoe.
What the "Blueberry" Actually Is
Style code IQ5706-400, retailing at $230, in a colourway officially listed as Midnight Navy/Game Royal-Light Blue-Infrared 23. Suede does most of the talking on the upper, with Saffiano leather overlays adding a slightly formal texture you don't normally see on a basketball retro. The Infrared 23 hit on the outsole is a direct callback to the original 1991 Air Jordan 6, the shoe Michael Jordan wore to beat the Lakers for his first title. Awake NY's own branding replaces the usual Jumpman on the heel with a reworked Nike Air mark, and the tongue carries additional lettering that ties the shoe back to the label rather than just the league.
There is a second colourway in this release too — "Bubblegum," in a considerably rarer run of roughly 10,000 pairs, built on the same silhouette but in a loud pink that leans harder into Awake NY's own house style than Jordan Brand's. Bubblegum sold through Awake NY's own channels first; Blueberry is the one built for a wider audience, which is exactly why it is the one worth writing about for Indian buyers.
Twenty-five thousand pairs sounds like a lot until you set it against a real general release, which typically ships in the hundreds of thousands globally. It's a scarcity number calibrated deliberately — tight enough to keep the shoe desirable, loose enough that Jordan Brand isn't accused of manufacturing an artificial gold rush the way some limited collabs have been in the past. That's a different strategy from, say, a 500-pair sample release, and it changes how you should think about this shoe: it's collectible, not vault-piece rare.
The Landed Cost Math, Done Properly
At $230 and today's rate of roughly ₹95.5 to the dollar (August 28, 2026), the declared value works out to about ₹21,965. Footwear entering India carries a 35% basic customs duty, a social welfare surcharge of 10% on that duty, and 18% IGST stacked on top of the running total — a compounding multiplier of roughly 1.634x. Run the "Blueberry" through that formula and a personally imported pair lands around ₹35,900 before you've paid a single rupee to whoever's carrying it through customs for you.
Compare that to what a general-release Jordan 6 sells for at VegNonVeg or Superkicks and the gap is stark — this is a limited collaboration, not a GR colourway, so there is no official India price to benchmark against. Anyone quoting you a number under ₹40,000 for a genuine pair before release day is either underselling their own margin or selling you something that isn't real.
The practical route for most Indian buyers is a personal shopping or package-forwarding service — someone in the US enters the SNKRS or retailer raffle on your behalf, then reships to India once they've won a pair. Add another ₹2,500 to ₹5,000 on top of the landed figure for that service, plus shipping insurance if the forwarder offers it, because a $230 collab shoe lost in transit is not a fight worth having with an uninsured courier.
Is There a Resale Market Yet?
Not really, and no honest source will tell you otherwise. Pairs haven't shipped as of this week, so there is no StockX or GOAT sale history to point to — only pre-release listings from sellers pricing in speculation. The Bubblegum pair, being the scarcer of the two, will almost certainly command the bigger premium once real sales post. Blueberry, at 25,000 pairs, is limited by hype standards but not genuinely scarce, and that matters for anyone thinking about this as a flip rather than a pair to wear.
Our Take
Honestly, this is one of the better Jordan collaborations of the year, and it earns that by doing less rather than more. Awake NY didn't plaster logos everywhere or reinvent the silhouette — it just built a genuinely wearable navy-and-suede colourway with one loud, purposeful pink alternative for people who want the flex version. That restraint is rare in the collab space right now, where most partner brands feel obligated to redesign the entire shoe.
Is it worth the ₹35,900 landed cost, though? For a die-hard Jordan 6 collector, yes — the suede-and-Saffiano mix isn't something Jordan Brand does on GR releases, and the Infrared detail gives it real lineage rather than just a name-drop. For a casual buyer chasing hype, wait. A shoe that hasn't shipped has no resale floor yet, and paying speculative markup on an unproven collab is how people end up holding a ₹40,000 shoe that settles at ₹28,000 six months later. Pair it with plain navy chinos or raw denim — the suede reads dressier than a standard Jordan 6, so don't undercut it with joggers.
If you'd rather stick to something you can actually walk into a store and buy today, check what Jordan silhouettes we've got in stock at /products?brand=Jordan. And if the Jordan 6 story interests you, we broke down last month's Air Jordan 6 "Oreo" release in detail — worth reading before you decide which colourway is actually the one to chase.
Sources: Sneaker Bar Detroit, Just Fresh Kicks.
