Air Jordan 3

About

Released in 1988, the Air Jordan 3 is one of the most consequential models in the Air Jordan line. Its most historically significant feature is that it marked the debut of the Jumpman logo — the iconic silhouette that has become synonymous with Jordan Brand and remains central to its identity today. The True Blue colourway was reintroduced internationally in 2009, demonstrating the model's lasting cultural resonance. In 2020, a Red Cement colourway was released for the NBA All-Star Game held in Chicago, underscoring the shoe's enduring relevance in basketball and sneaker culture. The Air Jordan 3 established design language that persisted across subsequent releases in the Air Jordan line, with the Jumpman branding it introduced going on to appear on products across the entire Jordan Brand catalogue. In India, the Jordan 3 is among the most sought-after Air Jordan models, frequently appearing on resale platforms and drawing strong demand for retroed colourways.