Superkicks Opens a Delhi Flagship Built Like a Home, Not a Shop
Superkicks just opened a 1,300 sq ft flagship in Delhi's GK-II that looks like a home, not a shop — vinyl station included. Here's what the design says about where Indian sneaker retail is headed next.
New Balance 992 Made in USA "Shadow Grey" Is Trading Below Retail. Buy It.
The New Balance 992 Made in USA "Shadow Grey" (U9927WX) is currently trading at $169 on StockX — below its $200 retail price. That rarely happens with MiUSA New Balance. India buyers can access it through Superkicks at ₹34,999, and this below-retail signal is one you should act on.
ASICS Made a Farewell Shoe for the Man Who Designed the GEL-Lyte III
Shigeyuki Mitsui designed the GEL-Lyte III in 1990 and retired from ASICS in 2026. The Remastered tribute — style code 1203B185-800, retailing at $160 — puts his name on the split tongue he invented, dresses it in coral for a 35-year anniversary, and quietly drops as one of the best design stories in sneakers this year.
New Balance 990v4 "Tangerine Heat" — The Made-in-USA Dad Shoe India Actually Wants This Summer
The New Balance 990v4 "Moonbeam/Tangerine Heat" (U990MO4) launched May 7 at $185 — and it's the boldest Made-in-USA 990 colorway in years. A vivid Tangerine ENCAP midsole against Moonbeam suede is not how New Balance usually plays it. Here's what you'll actually pay in India and why this citrus 990 earns its premium.
India's Gen Z Sneaker Boom — How a Generation Built a ₹27,000 Crore Culture From Scratch
India's sneaker market is on its way to ₹27,000 crore by 2028, driven almost entirely by Gen Z. Resale platforms, sneaker boutiques, hip-hop, and cricket have collided to create something that didn't exist a decade ago.
