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new-balance990v4
New Balance 990v4 "Tangerine Heat" — The Made-in-USA Dad Shoe India Actually Wants This Summer
The New Balance 990v4 "Moonbeam/Tangerine Heat" (U990MO4) launched May 7 at $185 — and it's the boldest Made-in-USA 990 colorway in years. A vivid Tangerine ENCAP midsole against Moonbeam suede is not how New Balance usually plays it. Here's what you'll actually pay in India and why this citrus 990 earns its premium.
29 May 2026·1 min read
india-sneakersgen-z
India's Gen Z Sneaker Boom — How a Generation Built a ₹27,000 Crore Culture From Scratch
India's sneaker market is on its way to ₹27,000 crore by 2028, driven almost entirely by Gen Z. Resale platforms, sneaker boutiques, hip-hop, and cricket have collided to create something that didn't exist a decade ago.
6 May 2026·1 min read
