Nitish kumar reddy

PUMA India After Kohli: Why the Bet on Riyan Parag and Nitish Kumar Reddy Is Bigger Than It Looks

When Virat Kohli walked away from PUMA in April 2025, India's largest sportswear brand didn't find a single replacement — they signed six. Riyan Parag, Nitish Kumar Reddy, Harmanpreet Kaur, and more. Here's why PUMA India's multi-ambassador strategy might be smarter than finding another Kohli.