Thums Up x Gully Labs: A ₹5,000 Hand-Lasted Sneaker You Cannot Buy, Only Win
Coca-Cola India put its cola on a Delhi-made sneaker and then refused to sell it. The Thums Up x Gully Labs Number 001, in Toofani Blue and Thunder White with a detachable metal bottle-cap charm, is a redemption-only pair: 20 winners a day on a swipe game until 3 November. Here is what it is, how to get one, and why the mechanic is smarter than the shoe.
Lisa Fronts Nike's Moon Shoe "Tough Red": A $437,500 Prototype Is Now a $105 Everyday Trainer
On 1 October Nike put BLACKPINK's Lisa in a red colour-blocked fit and a burgundy nylon Moon Shoe, the "Tough Red" (IX3952-600, $105). It is the first time Nike has handed the 1972 Bowerman prototype to a pop star instead of a runner. Here is why the campaign matters more than the colourway, and what the pair costs to land in India.
Nike Is Cutting Jordan Retros in 2027. Here Is What That Does to Prices in India
On the 1 October earnings call, Nike CEO Elliott Hill admitted the company has been "oversupplying" iconic retro product and promised fewer, smaller Jordan retro launches from 2027. For anyone buying Jordans in India, where the AJ1 High already lists at ₹16,995, that one sentence changes the math.
Nike Handed India to Nykaa — Here's What It Really Means for Sneakerheads
Nike handed its India e-commerce operations to Nykaa in February 2026. SNKRS web is gone, Nike By You is discontinued, and your Nike Member login no longer works. Here's the full picture.
