india-sneakersgen-z
India's Gen Z Sneaker Boom — How a Generation Built a ₹27,000 Crore Culture From Scratch
India's sneaker market is on its way to ₹27,000 crore by 2028, driven almost entirely by Gen Z. Resale platforms, sneaker boutiques, hip-hop, and cricket have collided to create something that didn't exist a decade ago.
6 May 2026·1 min read
culturegen-z
Sneakers vs Shoes — Why Gen Z India Treats Kicks Differently Than Their Parents
For older generations, shoes were functional. For Gen Z India, sneakers are identity. Here is the cultural shift.
20 Mar 2026·1 min read
