Abfrl

Reebok Bet Its Comeback on Karol G — But India's Reebok Isn't Even Run by the Same Company

Reebok relaunched its Classics line in Garment Leather with Karol G as global ambassador. But Reebok in India is run under a separate license by Aditya Birla Fashion and Retail — so what does a global campaign win actually mean for Indian shelves?