The McDonald's in Sedona, Arizona has been a tourist attraction since 1991. Not because of the burgers. The town sits inside a red-rock canyon where local ordinances require that commercial signage not disrupt the natural colour palette of the landscape — so when McDonald's opened there, the city council told them the golden arches have to go. They painted them turquoise. Every year, tens of thousands of visitors make a specific detour to photograph a McDonald's. That restaurant is now a sneaker.
Nike and Devin Booker announced the Book 2 Sedona on May 15, 2026. Style code IR6443-100. It releases June 2 on the Nike SNKRS app and Nike.com — and if you've been sleeping on Booker's signature line, this collab might be the one that changes your mind.
The Collab That Actually Makes Sense
Booker has deep Arizona roots. He's played his entire NBA career with the Phoenix Suns, about 3.5 hours from Sedona, and the state has become his home. His McDonald's connection runs deeper than geography: Booker played in the 2014 McDonald's High School All-American Game, the prestigious high school basketball showcase McDonald's has sponsored since 1978. The Sedona collab isn't a brand dropping a celebrity next to a building for shock value — there's a genuine thread running through it.
The design language translates that landscape with unusual care. The upper arrives in Sanddrift and Light British Tan, a dry, desert-earth colour combination that reads warm without being muddy. Cracked texture detailing on the overlay panels references Sedona's famous eroded rock formations. Then the turquoise hits land exactly where you'd expect: laces, Swoosh, collar lining, outsole stitching. The McDonald's M appears near the heel in that same turquoise — not gold. That's a detail someone actually thought about. A separate Friends & Family version in all-blue released via a McDonald's App sweepstakes on May 22; if you somehow got one of those, it's already trading at $175-200 on StockX.
The Book 2 Itself — A Shoe Worth Knowing
The Book 2 is Booker's second signature model and a better basketball shoe than it gets credit for. Full-length cushioning, lockdown midfoot fit, and a sole unit built for quick lateral cuts — it's designed for a two-guard, which also makes it practical for street use. The standard Book 2 retails around $155 USD. The Sedona edition lands at the same price, which is genuinely refreshing. Nike hasn't slapped a premium on it just because McDonald's is attached, and for a collab with this much concept behind it, that restraint is worth acknowledging.
According to Sneaker Bar Detroit's release date coverage, the public colourway goes live June 2 across Nike SNKRS, Nike.com, and Foot Locker. The collab was also covered by Hypebeast as one of the more interesting basketball drops of the early summer window.
Getting This in India — What You Actually Need to Know
SNKRS India has historically received Nike basketball collab drops, though there's no guarantee for every limited edition. If the drop lands on SNKRS India, retail pricing should come in around ₹12,999-13,500 — roughly in line with the USD price. If it skips India entirely, you're looking at importing directly from Nike US at $155 plus customs duty (roughly 10-15%), landing at ₹14,500-16,000. Grey market platforms like Culture Circle will price it higher — expect ₹18,000-23,000 for popular sizes once stock dries up. That's a real premium for a basketball shoe that sits at ₹13,000 retail. Unless you need a specific size that runs out, waiting for SNKRS India first makes much more sense here.
One sizing note worth flagging for Indian buyers: the Book 2 fits slightly narrow through the midfoot compared to Booker's first signature. If you're between sizes, go half a size up. That's consistent across multiple user reports on r/BasketballSneakers. Standard international sizing applies — UK sizes run about 1 size down from US.
Is This Drop Worth Chasing?
Yes — if basketball silhouettes work for your rotation. The Sedona colourway is genuinely wearable in ways that most fast food collabs aren't. The earthy tones work off-court, the turquoise reads sophisticated rather than loud, and at $155 retail Nike is not price-gouging. The story is coherent and specific, which is more than you can say for most celebrity brand deals.
If you're a lifestyle sneaker buyer who's never worn a basketball shoe, this might not be your gateway. The Book 2's profile is built for performance — it'll feel substantial underfoot compared to a Dunk or a New Balance 550. But for anyone who already runs basketball shoes in their lineup, the Sedona is a rare collab worth treating as a priority. Cop at retail if SNKRS India comes through. Skip the grey market markup — the premium won't hold long on a basketball shoe.
Set your SNKRS India notification for June 2. If you're looking for other Nike picks right now, browse the full Nike collection on SNKRS CART. And for more on how WNBA athletes are reshaping Nike's basketball lineup — including Caitlin Clark's Kobe 5 Protro — read our breakdown of how WNBA stars are changing the sneaker game in 2026.
