Three hundred and fifty pairs. That is the entire global run of the Limited Edt x adidas Superstar Consortium "Made in India," and every single one of them has a peacock stitched into the heel. Released on August 8 at ₹11,999, this is not another Superstar colourway getting an India-friendly price tag. It is the shell toe redesigned from the ground up around Indian craft references, and it landed here four days before Singapore even got a look at it.
That order matters. Global collaborations almost always launch in New York, London or Tokyo first, with India picking up scraps months later if at all. Limited Edt flipped the script. India got first access, Singapore waited until August 12, and the retail listing on imagesbof.in makes clear this was built as an India-origin story from the first sketch, not an afterthought stitched onto an existing template.
What Limited Edt Actually Put on This Shoe
The shell toe stays untouched, because you do not mess with the one detail that makes a Superstar a Superstar. Everything around it is new. A peacock, India's national bird, runs across the heel and bleeds into vine patterns modelled on traditional textile work. Look down at the outsole and it is translucent, letting the same motif show through from underneath rather than hiding it away. The gold lace locks and jewellery-style aglets are doing more than decoration; they are referencing the kind of hardware you would see on a bride's juttis, not a basketball shoe from 1969.
Red and blue accents finish the palette, both colours carrying specific weight in Indian tradition around prosperity and celebration. It is a lot of information for one sneaker to carry, and on paper that reads like risk. In hand, according to early coverage from Hypebeast, it holds together because the haveli-inspired ornamentation and the embroidery are placed with restraint rather than plastered across the whole upper.
The peacock choice is not random either. India's national bird has carried royal and devotional symbolism for centuries, showing up on temple carvings, miniature paintings and wedding textiles long before it landed on a rubber outsole. Putting it on a Superstar rather than a more obviously "ethnic" silhouette is a deliberate contrast — old iconography on a shoe that has spent fifty years defined by hip-hop and skate culture rather than heritage craft. That tension is what makes the design work instead of reading as a costume.
The Price, the Numbers, and Where to Actually Buy It
₹11,999 for a numbered Consortium-tier Superstar is not cheap, but it is not resale-bracket pricing either. Compare that to what a Consortium Superstar normally costs once it clears customs from a US or UK release, and this is the rare case where India is getting the good version at the source, with no import math required. We already broke down what that duty math usually looks like in our Adidas Samba India pricing guide — this drop simply skips that tax entirely by being made and sold here first.
Only three physical stores carry it: Limited Edt at Ambience Mall and DLF Summit Plaza in Gurugram, and Nexus Elante in Chandigarh. Mumbai and Bangalore, two cities with arguably the loudest sneaker communities in the country, get nothing on shelves. Online is the only route for most of India, through limitededt.in, and given a 350-pair global cap, that page is going to move fast once word spreads past the people who already follow Limited Edt.
The unboxing experience is doing a lot of the ₹11,999 justification. Each pair ships in a matchbox-styled box referencing ceremonial first-flame traditions, alongside a custom shoe bag, a set of motif socks, a spare pair of red and blue laces, a small jewellery pouch, and a numbered flame charm tying back to the pair's individual number out of 350. None of that changes how the shoe performs on foot, but it is the kind of packaging that photographs well and signals this was treated as a proper collector release rather than a retail SKU with a festive sticker slapped on the box.
Is 350 Pairs Scarcity or a Marketing Number?
Here is where I will push back a little. For a country of 1.4 billion people, and a sneaker culture that has grown loud enough to support flagship stores in three cities, 350 pairs worldwide is not a drop, it is a raffle disguised as a release. Limited Edt founder Mandeep Chopra framed it as proof that "Indian culture has a place within global sneaker design," and I do not doubt the intent. But intent and access are different things, and most of the people this shoe is supposedly celebrating will never see one in person.
The shoe has been out for two days as of this writing, which means there is no established resale market yet on StockX or GOAT — anyone quoting you a premium right now is pricing your fear of missing out, not an actual trade history. For a read on how quickly Consortium-tier Superstars typically move on the secondary market once they do settle, our earlier coverage of the Hellstar x Superstar "Hazy Orange" collab is the closest comparable, and that one held a modest premium rather than exploding.
Our Verdict — Cop or Skip
If you can get one at ₹11,999 through limitededt.in, cop it. This is a genuinely well-executed India-first design, not a token gesture, and the price before any resale premium is fair for what you are getting: numbered packaging, a jewellery pouch, a flame charm, and a shoe that will not look like anything else on your feet at a Delhi house party or a Bangalore rooftop. Pair it with tailored trousers rather than joggers — the gold hardware reads as considered, not sporty, so lean into that.
Just do not expect it to still be sitting on the site by the time you read this. And if you miss it, the good news is Limited Edt has now proven India can anchor a global Consortium release on day one. This will not be the last one. If you want to see what else adidas currently has on shelves in the meantime, our full Adidas lineup is worth a look.
