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On 1 October Nike put BLACKPINK's Lisa in a red colour-blocked fit and a burgundy nylon Moon Shoe, the "Tough Red" (IX3952-600, $105). It is the first time Nike has handed the 1972 Bowerman prototype to a pop star instead of a runner. Here is why the campaign matters more than the colourway, and what the pair costs to land in India.
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Sneaker guide · Always here
