
Nike Said X2 Was "Pitch, Street, Community." Three Months On, Which Part Actually Worked?
Four of the seven $210 Cryoshots now trade below retail, the Mercurial Vapor 17 Club sells for ₹5,695 on Flipkart, and the grassroots layer Nike led with is the one nobody has put a number on. A post-World Cup audit of Nike Football's biggest idea of 2026, and what it should mean for India.

Superkicks Opens a Delhi Flagship Built Like a Home, Not a Shop
Superkicks just opened a 1,300 sq ft flagship in Delhi's GK-II that looks like a home, not a shop — vinyl station included. Here's what the design says about where Indian sneaker retail is headed next.

Indian Sneaker Festival Heads Back to Gurugram This December — What Sneakerheads Should Know
After its biggest edition yet in Mumbai, the Indian Sneaker Festival returns to Gurugram on December 19-20, 2026. Here's the festival's history, the India context, and our honest read on whether it's worth planning around.
