1890

JJJJound x New Balance 1890: The Studio That Taught Restraint to the Sneaker World

JJJJound — the Montreal creative studio behind over a dozen New Balance collaborations — drops their take on the new NB 1890 silhouette on June 25, 2026. Two colourways at $200 each, exclusively via JJJJound.com: a collegiate White/Grey and a sharp all-Black tuxedo version. Here's why this collaboration stands apart, and what it costs to get a pair to India.