You've stood in a Japanese konbini at 11pm with a cold onigiri in one hand and an ASAHI in the other, and you already know: convenience stores in Japan are not convenience stores anywhere else. Every shelf arrangement, every colour-coded product category, every refrigerator door — deliberate, optimised, beautiful in the way only highly functional systems can be. Nike's Air Max 95 "Konbini Pack" takes that visual language and places it onto the Swoosh's most anatomically distinctive silhouette.
The pack releases July 11, 2026. Two colourways, two stores: the Lawson version (style code IR1944-102) in Blue Sapphire/White-Light Smoke Grey-Metallic Silver, and the 7-Eleven version (IR1944-400) in Sail/Total Orange-Sport Green-Metallic Silver. Japan retail is ¥25,520 — roughly $155 USD. The global Nike SNKRS drop prices the pack at $200 USD. Japan gets first access through an atmos Tokyo raffle; applications closed July 9, results announced July 11, shipping through July 16.
The Design: Lawson Blue and 7-Eleven Green Done Right
Thirty years of Air Max 95 colourblocking history — the vertebrae-inspired spine midsole that Sergio Lozano introduced in 1995 — and Nike is still finding new references to work with. The Konbini Pack succeeds because the AM95 silhouette is inherently built for this kind of work. The stacked, separated upper panels read like product category shelving. The spine-adjacent midsole layers already look like organised refrigerator compartments. The shoe and the concept align without forcing it.
The Lawson version presents what Hypebeast describes as "a cool refrigerated drink case" aesthetic — soft grey and blue covering most of the upper, with exposed red edges running along the layered suede panels for the colour-block effect of a beverage display. Metallic Silver on the heel and Swoosh ties it together cleanly. It's a quiet shoe that earns a second look.
The 7-Eleven version is the louder one, deliberately. Sail (off-white) base, hairy brown suede on the toe box, then orange, green, and red across the side panels with white and green laces. The insoles print a blurred image of stocked convenience store shelves — the most literal reference in the pack. It could read as tacky. It doesn't, because the Air Max 95 carries thirty years of weight behind it, and against that frame the konbini colours land as homage rather than parody.
Big Bubble Construction — Why This Version Is Different
This is not the standard Air Max 95 sole unit. The "Big Bubble" designation signals a larger, more visible Max Air unit underfoot — Nike describes the construction as "stacking visible materials over an exposed Max Air unit, creating a surprisingly plush, layered ride." The Big Bubble variant has appeared on a small number of AM95 releases over the past two years. Each time, it makes the silhouette feel like a collector's iteration of itself: familiar enough to read as 95, distinct enough in person to separate from the standard release.
For collectors tracking the AM95's 2026 output, the Konbini Pack sits at an interesting point in the year. The Greedy colourway dropped on Air Max Day. The Palace collaboration arrived for spring. Now the Konbini Pack closes the first half of the year with a Japan-specific concept that's globally legible in colourway. Three distinct AM95 stories, none of them treading on each other — which is better AM95 product management than Nike has shown in a while.
India: How to Get It and What You'll Actually Pay
Japan-exclusive first. The atmos Tokyo raffle was the primary access point for July 11, with applications closed as of July 9. Miss the Japan window and the global Nike SNKRS drop is your next shot — $200 USD, no confirmed date at time of writing, but typically landing two to four weeks after a Japan-only release.
India pricing at $200 via SNKRS: roughly ₹17,400 base before customs. Indian customs on Nike footwear through personal import or a freight forwarder typically adds 25-35%, plus 12% GST on the taxable value. Legitimate import lands the pair somewhere between ₹24,000 and ₹28,000 all-in. Grey market resellers in India — once the global SNKRS drop occurs — will likely price these between ₹22,000 and ₹30,000 depending on sizing demand and how wide the global release proves to be. Superkicks and Mainstreet Marketplace are the stores to watch, but don't expect official Nike India retail on this one.
The Lawson colourway is the safer import for the Indian market — that cool blue and grey palette travels across more Indian streetwear contexts than the 7-Eleven's orange-green-red combination, which is bold enough to require the right outfit to carry it. In Delhi and Bangalore, the Lawson will work as a daily beater. In Mumbai, both colourways have an audience.
Which Colourway, and Is the Hype Real?
The 7-Eleven version is the more interesting shoe. The Lawson is more wearable, but the 7-Eleven actually commits to the concept — orange, green, insole prints and all. Wearing it correctly requires simplicity: grey or black trousers, a clean shirt, let the shoe carry the conversation. In Mumbai and Bangalore, where statement sneakers have a clear and growing audience, the 7-Eleven colourway will land.
Is the Konbini Pack worth chasing at Indian grey market prices? Yes — assuming you can get under ₹27,000. Above that, the Air Max 95's aftermarket premium stops making sense for a shoe that will become accessible eventually through SNKRS global drops. The design concept is strong, the Big Bubble sole unit distinguishes it from standard AM95 releases, and the Japan cultural reference gives this pack a story that will hold up better over time than a straight colourway play would.
For the full context on what makes the Air Max 95 one of Nike's most consistent silhouettes across three decades, read our piece on the history of Nike's visible Air technology. Looking to shop Nike Air Max in India now? Browse our current Nike stock at SNKRS CART.
